Window Cleaning Canvassing Tips
Canvassing is undoubtedly the most efficient way of raising new window cleaning clients.
While more scalable approaches such as digital marketing, advertising, and referral systems exist, window cleaning canvassing is a simple, excellent strategy that anyone can learn.
The hardest part about being a window cleaning canvasser isn’t the cleaning job but it’s getting the customer.
This article will give you useful marketing tips on general canvassing skills and the ability to build your round cost-effectively.
At the start, canvassing is a hassle. It may be nerve-wracking, time-consuming, and downright discouraging, even for skilled salesmen.
As much as it feels like canvassing is the worst part of the window cleaning canvassing job, it is an integral part to gain new customers.
These important tips will definitely help you to get potential customers for the business.
10 Useful Tips for Window Cleaning Canvassing
- Prepare a Short and Simple Pitch Speech
Keep your opening ‘pitch’ as brief and to the point as possible, you aren’t selling anything that requires a long explanation, and most people will want to know why you are knocking on their door as soon as possible.
As a starting point, consider the following example.
“Hi I am John from XYZ Window Cleaning a professional cleaning company been working with lots of storefronts like you. How would you like if I clean your window today?”
This tactic usually results in a ‘Yes’ or ‘No’ response, which means you won’t waste time conversing with those who aren’t interested.
- Target Right Routes
You should make an effort to target potential customers.
Better neighborhoods and larger homes usually suggest more affluent homeowners, who are more likely to have extra cash for services like window cleaning.
Always begin canvassing in the same area as your customer base (even if you only have 1 or 2 so far).
With a large customer base spread out across the country, you can optimize routes, save money on gas, and complete more work each day.
- Right Timing
Once you have figured out where and who you will be targeting, you need to be mindful to approach them at the correct hours. When you make a move make sure they are in.
During busy mornings, families don’t want to be disturbed, and store managers shouldn’t be worried during high business hours.
The hours of 10 a.m. to 8 p.m. Monday through Friday, and 10 a.m. to 2 p.m. Saturday and Sunday are normally suitable, but check your possible clients’ schedules to make sure.
- Appearance and Presentation
When you walk onto someone’s property unannounced, your appearance and manner can make a tremendous impact.
Show up in a clean uniform, branded vehicle, and present yourself as a licensed, insured, and professional company whether you’re canvassing or on the job.
Your posture should be upbeat and professional.
Canvassing is all about selling yourself, presentation and appearance matter the most!
- Study Job Details from The Road
While you plan to approach a certain house, make sure you scout all the job details from the road before ringing the house bell.
These details can be of great help when they show even a little bit of interest.
How many windows are there, and how accessible are they? Are there any signs, tables, or chairs that need to be removed if it’s a storefront?
Before you even get out of your truck, you may gather valuable information and save time by making an estimate.
- Watch Out for Service Vehicles
Observe if houses in your routes have any kind of service business truck parked in front of their property.
This simply means they like hiring such services. Take notes and approach at right time with good pitch speech.
If they’ve already hired a professional for another service, they’re likely to be interested in yours as well.
- Leave Leaflet or Business Card
While face-to-face sales pitches are the best, sometimes you have to leave a flyer or business card.
When people are not in or when people do not open the door at an instance.
Make sure you have lots of leaflets with you when you’re out canvassing, not just for the people who aren’t in, but also for those who are inquisitive but don’t want to commit just yet.
- Make Notes of Where You Leave Leaflets and Business Cards
Take note of who you gave the card to and collect their phone number when you leave leaflets and business cards.
You’ll be able to follow up by phone and chat with the same person, which will help you create a connection.
- Be Prepared When They Say Yes
When you get to hear a yes, don’t let the customer slip through the cracks. Don’t panic and remember to speak slowly and clearly with proper eye contact and smile.
Take down all of your new window cleaning customer’s relevant information and either tell them you’ll be there on a specific day or that you’ll text or call them the night before. Explain the requirements for being on your window cleaning round, as well as the frequency and payment alternatives, as well as the cleaning methods you’ll use.
- Move On
Be flexible and willing to move on to a different area if you’re not having much luck.
Sometimes, even applying the above techniques, you’ll simply end up choosing an area that is already well-served by other window cleaners or people who don’t hire a professional cleaner at all.
Politely say “Sorry to bother you” and leave.
Benefits of Window Cleaning Canvassing
If you are starting your cleaning business and do not know how to get to specific customers who need cleaning service then window cleaning canvassing is an effective way to kick start your business.
Although there is another way of advertisement like digital marketing, web advertisement, and others nothing can beat the relevancy of door-to-door canvassing.
Canvassing is also cost-effective because it does not require the employment and training of extra sales consultants or the creation of new departments.
Canvassing can be done by any existing team inside your sales department, from salespeople to sales managers.
Salespeople that participate in canvassing will gain valuable sales skills such as how to handle rejection, the best ways to engage with clients, and how to develop sales pitches that convert customers and drive sales.
You’ll learn the tactics that work best for you so you can keep applying them as your business grows.
And the best part about window cleaning canvassing is that there’s no limit to how many you will call and how many people you will build connections with and how many houses you visit.
These unrestricted actions are beneficial to businesses trying to expand their customers and to salespeople looking to get experience and improve their skills.
How to Pitch When You Go Out for Window Cleaning Canvassing?
Example: “Hello, my name is John, and I’m with XYZ Window Cleaning. I’d like to be added to your window cleaning vendor list; could you kindly help me with this? ”
Establishing Credibility Pitch
Example: “Hello, my name is John, and I’m from XYZ Window Cleaning. We’re in the neighborhood cleaning Stephan’s homes, which they say has greatly improved their visual appeal.
We are licensed and insured cleaners. Would you like to hear more about what we can do for you? ”
Example: “Hi, my name is John and I’m with XYZ Window Cleaning. We’re a professional firm that works with a variety of storefronts, including yours.
I have prepared this free estimation after I walked around your building. What if we came in today and cleaned your windows? ”
Example: “Hi, my name is John, and I’m from XYZ Window Cleaning.
Allow me to provide you with some further information and explain why we are not your typical bucket and ladder window cleaner.
There is no chance of damage to your property because we employ a pure water system that is fully ladderless. We only use pure water to clean the sills, frames, and doors….”
Window cleaning canvassing may be a stressful experience.
There will be days when you don’t get a single customer or when rejections are particularly difficult, especially if you’re just starting out.
The key thing to keep in mind is that the more you practice, the better you will become.
It’s always worth explaining what types of services they will get from you and what kind of methods you are using for window cleaning.
A brief explanation beforehand, or even an introductory letter delivered through the door with their receipt, will aid to build a solid customer relationship and will likely book you again and become a regular.
The more repeat clients you can obtain, the easier it will be to expand your business.
To stay motivated during window cleaning canvassing, use some of the different tips listed above. Stay calm and speak slowly and clearly.